A Campaign for Coke

This week’s class assignment is one that took some preparation and a lot of thought.  We were to study the new Coca-Cola ad campaign, “Taste the Feeling”, and then create two images that could have been used for that campaign.  It was to have the vintage look that Coke is known for but with a modern twist.  It was also to represent my region of the country in flavor.  Since I’m in Texas, it seemed appropriate to create an image using a western dressed model and add a horse or two for good measure.   Here is the first of the two images that I submitted for critique:

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In order to meet the requirements, I went to three stores in search of a glass coke bottle.  I did find some little 8 oz. bottles at Kroger but they certainly didn’t look vintage so I continued my search.  I finally found 12 oz. bottles at a Mexican Grocery Store in Denton, TX.  I also learned that Mexican coke is made with cane sugar instead of the high fructose corn syrup that is used in the United States.  I bought 4 bottles of Mexican Coke along with fresh guacamole and some tortilla chips (not necessary for the assignment but who cares).

Take a look at the horse in this image.  That is Reyanna, my buckskin quarter horse.  During this photo session, she discovered that coke is really good.  Once she discovered that, she wouldn’t leave my model, Julee, alone.  Reyanna was after that coke in this image.  Julee was such a good sport and it was great to catch the interaction between them.  The day was windy and very overcast but so I added a little fill light from a strobe in a strip box.

The second image includes a second horse, Safari.  The interaction created a casual, fun image with coke right in the middle of it.  The images that were used for the real campaign all have a color cast added to give them that vintage look that we have seen over the years in the older Coca-Cola ads.  I added an amber cast that I added to both of these images.  I think it carries the vintage idea but is also subtle.  Here it is:

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All in all is was a successful photo session and a fun one.  The horses decided that that hat might taste even better than a Coke and they played right into my hands when they did that. My goal was to make sure that these images looked casual, unposed and showed Coca-Cola as an integrated part of them.

I decided not to use these last two images for my critique but I like them so much that I thought I’d include them in this blog. I love Julee’s hat and that coke bottle really shows up.  The last one showcases Reyanna’s new found love of coke.   She was trying to remove that bottle from Julee’s hand so she could slurp it up!

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A special thanks to Julee’ Kula, Reyanna and Safari for being great models for this week’s assignment.  See you next week!  In the meantime, enjoy a Coca-Cola and think about fun times.

Tale of Two Perfumes, Part 1

The assignment was to photograph perfume for a 3 image spring theme magazine spread.

I have been stretched a whole lot in the last two weeks.  Through frustration, re-done image shots and balancing colors, I believe that I’m growing.   All of this bluster is due to my Project 52 Commercial Photography course.  The assignment was to photograph perfume for a 3 image spring theme magazine spread.  Images needed included a vertical, a horizontal and a square.  All images must present the client’s perfume using the Fragrances of Spring theme.

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I was due for new perfume so I headed to Ulta to find a nice new scent that would make me happy and that provide me with a full bottle to photograph for my assignment.  The surprise part of this was that only the bottle was in the store to see.  I didn’t have any idea what the cap looked like until I opened the cellophane wrapped box when I got home. What I found was a lid added to the bottle looked like a Marc Jacob’s purse complete with a shiny chain handle.  I bought that scent after squirting some on my wrist.  The scent seemed nice so I got it.

Unfortunately, or fortunately, depending upon how you look at it, that perfume choice was the wrong one for me on two counts.  First, I didn’t like the dark bottle for a spring layout but as a commercial photographer, one must work with what the client has provided so I used it anyway.  Second, the perfume proved to be far too strong and something in it caused me to feel icky.   I worked for an entire week shooting, re-shooting, using different props and re-arranging lighting before I finally finished the assignment.  I had no idea how hard it is to shoot an image of a bottle of liquid.  Anything shiny must show as shiny but the reflections aren’t good if they show the photographer reflected like in a mirror. The lighting needs to carefully show the edges of the bottles which many times are faceted.  Most important, the letters on the bottle must be very readable and in sharp focus.  So, a week later, I ended up with this image.

I turned this in for my assignment but was far from happy.  It just didn’t feel right and there were two things that stood out that my instructor analyzed during the class.  The bottle on the upper right shows the lettering very clearly.  However, the letters look black instead of the gold that show on the other two images.  It was the way the light and the reflectors hit the bottle but I should have corrected that in post production.   I was so frustrated that I didn’t even notice the gold missing.  The second issue, I knew was there but could not figure out how to fix it.   In the lower right image, there is a reflection that is very white on the outside edge of the bottle.  It looks like a white vertical stripe on the end of the bottle.  That is caused from the reflection from the backlight to the reflector and on to the bottle.  I now know how to fix when I am shooting.  Fixing it in post I found impossible.  All in all I learned a lot but I didn’t feel good about my final image.  Even though technically it was OK other than those two issues, I just didn’t like it.

My assignment was a free shoot.  This means that we can shoot something that we want to shoot, make up any assignments missed or re-shoot something we want to improve.  I chose #3.  Next week, you will see the perfume assignment with an entirely new interpretation, a new bottle and an image that makes me far happier.  I hope you, too, find it more pleasing for a spring layout.  Hope to see you next week.

 

52 Weeks of Commercial Creativity Week 3

Still Life

This was a very difficult assignment for me.  I have never created a still life image in my life.  We had to have a minimum of 5 objects in the image and one of them had to be a flower.  I found a still life isn’t lit like a portrait, and setting it up is different than a portrait.  I wound up switching props over and over, changing lighting, shoot, reshooting, adding more props and reshooting again.  The entire day was gone before I knew it and I still wasn’t happy.

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I finally ended up with the image you see although I recropped it tighter than the one I submitted.  I wasn’t the only one in class who struggled with this assignment. Those of us who are used to photographing people were all in the same boat.   Some of our classmates love shooting food and other still life subjects.  They excel at it, in fact.  For me, getting the composition just right didn’t happen.  I am anxious to have another assignment so that I can improve on it.  I have to be prepared to shoot many different things in the commercial world rather than people only.  I have to be able to meet a commercial clients needs and create their vision.  I have to be able to fit their mold rather than mine.  I love the challenge even though it drove me crazy trying to get that still life right.  Maybe next time I will follow my vision better and make my still life to show drama, elegance and sophistication.  Then I will be headed to the place I belong and my images will make me happy.

Next week, photographing an entrepreneur.  See you than!

 

52 Weeks of Commercial Creativity, Week 2

Week 2 searches for my style and vision.

My Vision StatementDrama, Elegance and Sophistication

Week 2 was a very interesting exercise for me.  I have always been told that when you have created thousands of images, you will develop a style.  I knew what I liked and knew what my clients wanted but I have never had to actually define my style until now.  We were asked to choose the five favorite images we had taken over the years.  Armed with a set of questions to complete, we were to write our vision statement.  As I went through this process and looked at my favorite five, I was shocked to see the similarities among them. Each image was a different female subject, all backgrounds were different, poses were different and some were in color while others were black and white.  The style was definitely the same.  It was just amazing.  It is said that you develop your style by looking back not looking forward at your work.  Now I understand that statement.  I am supposed to keep my vision statement (on the image above) in my mind as I create images.  My vision statement is really just for me, not my clients.  It is what inspires me, what makes my heart sing and what should be visible in each of my images.  As I incorporate my vision, I hope that one day my pictures will be recognizable as mine and stand out in some way so people say, “Gloria McDonald created this image.”

Thanks for reading this.  See you for Week 3, Still Life.

 

52 Weeks of Commercial Creativity

Week 1 of my 52 week journey into commercial photography begins now.

It has been almost a year since I added anything to my blog.  My last post was so deeply moving for me that I just haven’t had the heart to write something new.   I wanted that final tribute to my friend to be what everyone saw.

I think it’s time to update my blog and turn the page.  I have been a working professional photographer since 2004.   During this time, I have continued my photographic education. One of the things I love about photography is that you never get to the end and can always seek a higher level of expertise.  I took a black and white class in the spring and in September I began a 52 week Commercial Photography class called Project 52 (P52).  I hope that you decide to come along for the ride.  This course is going to stretch me as I learn the ins and outs of commercial photography to add to my portraiture work.

Our first assignment was to approach a stranger and photograph them.  There are varied backgrounds and varied levels of photographers in P52 so approaching a stranger was more difficult for some than for others.   This was a fun way to start the year since I’m used to approaching strangers for photography.   I made the image pretending that it was a commercial assignment.  Since I am a portrait photographer, I decided on using her as a model selling cosmetics.  I found my stranger at Ulta so, of course, cosmetics was the perfect fit.  Here is the image that I submitted for assignment #1.

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I’ll continue to share my assignments as I have them finished.  The next submission requires me to create my Vision Statement with a picture to illustrate it.  Definitely a challenge!

Ellie’s little girl!

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Meet Bella!  She arrived over a month ago just when we were about to give up.  Poor Ellie was so big that I started worrying she would have trouble foaling.  After checking over and over again, Ellie managed to have this little girl when I wasn’t around.  Isn’t that just the way it happens.  She is darling and has a delightful personality.  Right after she was born, I hurt my back so badly that I couldn’t go to the barn for 3 weeks or keep up with my blog.  Since she needed to be handled and socialized, my husband, Patrick, took over for me.  He did a great job.  Bella is so friendly, that she chases after us when we start to head back to the house.  Apparently Patrick is the best scratcher of all time as far as she is concerned.  We have integrated her and Ellie back into the herd and everybody is getting along very well.  The next baby due will be to Dora.  She is getting big but definitely weeks away from presenting us with a new one.  I’ll keep you posted.

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Bella is brand new in this picture.

 

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No wonder poor Ellie was so big.  Look at those long legs and ears she was carrying around.

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IT’S A BOY!!!

Ellie has explored every single part of her new son.
Ellie has explored every single part of her new son.

After a long “baby watch”, Ellie finally had her foal sometime yesterday afternoon during a rain storm. Doesn’t that just figure?! I have had the monitor on in the house watching her off and on for 6 weeks and many times got up to check her in the middle of the night. True to the animal world, she had him in her own time and with nobody watching. He is healthy, full of energy and loaded of personality already. I suspect he is going to give his mom some trouble along the way. He was so curious this morning that he left her in his dust and ran full speed over to me this morning. Ellie was none too pleased but decided it was OK as long as I was under her watchful eye.

Ready to take on the world!

It was quite a surprise last night to see four extra legs in Ellie’s paddock as we headed down to feed. At least we didn’t have to worry things wouldn’t go well. It was all over, he was up and running around and she was calmly grazing. It always amazes me how quickly a mom and foal recover from a birth. It does look like it may take Miss Ellis a little while to get back her girlish figure, however.

Ellie is such a good mom. I went down this evening and sat on a bucket in the paddock and just watched as she taught her little one the ropes. She guided him with her nose, nuzzled him when he came close, and pushed him when she didn’t like what he did. He spent all of his time mimicking her. She was grazing so with no teeth he managed to pull up some grass and “chew” it. I actually worried he would choke but he managed. He appears to have a good appetite. I felt sorry for Ellie as he rooted around with absolutely no finesse until he got the milk he wanted.

Mother and Son

Enough for this evening. I will keep you filled in as we watch “junior” grow. Stay tuned. I am going to take a poll for name suggestions.